Speaking to the media can be daunting, but these tips can ensure the report reflects what you really want to say.
DO prepare. Know your subject, and think about the questions you might be asked.
DO be assertive. Seize the opportunity to drive your message forward, as well as answering questions.
DO say if you don't know the answer. Say you can get back to them.
DO take your time to think about your response.
DO focus on what you want to say. Speak briefly and to the point.
DO return to your messages. Repetition is OK.
DON'T use NGO speak (e.g global impact monitoring, monitoring and evaluation). Use language understandable to the media.
DON'T repeat negative language. Try and turn negative language into positive.
DON'T let the reporter put words into your mouth. If you are unsure, go back and clarify.
BEWARE of "Off the Record." From the time you meet the reporter utill the time they leave, anything you say may be recorded.
Information from Save the Children Sweden - MENA Office.