This guide has been created to give children’s rights campaigners and NGOs advice and ideas on how to get their message out there. It includes information on working with the media to create a newsworthy press release that gets the attention you want, to using images to powerfully get your message across and depict children in a way that promotes their rights.

If you have any questions or comments on this toolkit, or want to suggest ways we could improve it, please email us.