JARGON OF THE WEEK: **Strategic refresh**

Submitted by Victor on

NGOs are nowadays using the term strategic refresh to describe when an organisation rethinks how it works and what its mission is.

But rather than simply describing the process plainly - as a reassessment and change of an organisation’s purpose and goals - NGOs have adopted a computing term, even though as a noun refresh only describes the act of updating the display on a computer screen.

So just as a friendly reminder, pressing the refresh key on your computer keyboard will refresh your screen, not your organisation. 

 

Also read our jargon entry for the term 'strategic'. 

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