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The NSPCC is the UK's leading charity specialising in child protection and the prevention of cruelty to children. Founded in 1884, it is the only UK charity with statutory powers enabling it to act to safeguard children at risk of abuse. As well as providing services to children and families, the NSPCC works to influence government on legislation and policy, and runs public education campaigns to raise awareness of, and encourage action to prevent, child abuse. The NSPCC has more than 180 teams and projects around the UK as well as a National Centre in London, and a Training and Consultancy Centre. The NSPCC's purpose is to end cruelty to children. Our vision is of a society where all children are loved, valued and able to fulfil their potential. We are committed to implementing children’s rights as enshrined in the UN Convention of the Rights of the Child. Such a challenging aspiration requires a major shift in society. While recognising the need to provide vision and leadership, the NSPCC cannot end cruelty to children on its own and we seek to work in partnership with other agencies and individuals. We seek to achieve cultural, social and political change - influencing legislation, policy, practice, attitudes and behaviours for the benefit of children and young people. This is achieved through a combination of service provision, lobbying, campaigning and public education. Our services form the cornerstone of this approach. They are developed to be consistent with our cultural change programme and to demonstrate what is needed by children and young people. This in turn informs and illustrates our campaigning and public education activity. Our services cover England, Wales, Northern Ireland and the Channel Islands. The majority of our services are designed to demonstrate best practice and where necessary, satisfy unmet needs in a local area. Our activity is both supported and made possible by our fundraising programmes and by the contributions of all our partners.