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Launched by the BBC World Service Trust, this project uses the internet, television, radio, and in-person events to provide a platform for global audiences to get involved and debate development issues highlighted by the MDGs. In all of these media, words, images, and sound are meant to incorporate the visitor/viewer into these debates, making the issues more "real". For example, an interactive web platform is designed to enable visitors to share and compare their perspectives with those of BBC users around the world; these tools include forums that provide opportunities to contribute opinions to topical debates, audio-visual stories, an e-survey in 6 languages, a quiz, and radio programmes in 7 languages. Placing an emphasis on broadcasting the voices of diverse individuals, this initiative attempts to monitor the progress that is being made in achieving the MDGs by the 2015 endpoint, as well as the challenges that are hampering progress. Contact Eleanor Morris [email protected]