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Summary: This report presents qualitative research results aimed at moulding the development of an international alliance, the Global Movement for Children (GMC)
The Global Partnership for Children is UNICEF’s internal working description for a renewed effort to broaden, strengthen and focus the existing movement around a common agenda for children. UNICEF is currently exploring various ideas, which include developing communication strategies that target children with some level of leadership quality, and identifying the most effective media to be used to communicate with the children of the world. The aims of this research were: 1. To help guide communications about the Global Partnership for Children - particularly communications directed to children. 2. To better understand how children see the position of children around the world, particularly those who are less well off than themselves. 3. To gain insight into what would motivate children to participate in the Global Partnership for Children.